When it comes to PR, there are two distinct types of professionals. In one camp stands the PR Submission Specialist. This individual works in PR agencies throughout the world, assisting business with their reputation management and PR submission activities. Their main role is to prepare letters, submissions, and press releases that will help to shape or improve a company’s public image, especially in the UK and US. In the other camp, we have the PR Officer, a university educated PR specialist who specialises in a particular area of PR, such as media relations, advertising, corporate identity, communications, and so on.
It isn’t surprising that the two job titles are sometimes used interchangeably. Both individuals have a duty to ensure the public’s perception of a business is in line with the businesses’ expectations. The primary difference between the two is in the areas of specialization. While a PR officer may handle all aspects of the PR process, a PR Submission Specialist only handles aspects within that specific area of expertise. Their overall responsibility is to ensure a PR job is done right.
A PR officer is largely concerned with the flow of information, both from the outside and within the firm. Their job is to ensure the message reaches the public eye. Media Relations Officers works closely with PR professionals to ensure the company is represented in the best light possible through media outlets. In this way, they ensure that a PR firm utilises the best resources, both online and offline. They also ensure that the company is portrayed in the most positive light possible to ensure that its brand image is maintained. Finally, media relations officers ensure that any interviews or articles related to a client are properly performed, and any press releases sent out are well written and edited.
A PR Submission Specialist, on the other hand, has a more narrow focus on the work they do. They are solely concerned with writing press releases, letters, pamphlets, advertisements, and other pieces for a business. This is because a PR firm’s main goal is to write and submit the right type of material to the appropriate media. Their job description does not encompass writing emails to customers or blog posts, which are often the responsibility of a content writer within a PR firm.
This means that if a business contacts a PR firm, the specialist will be responsible for contacting the media and providing them with all of the information that they need to know. The specialist will then work with the media to produce content, which will be sent to the client’s intended audience. When a PR specialist chooses to focus on a particular area of expertise within a business, it means that the company can focus their efforts on that area and greatly benefit from the expertise.
A PR submission specialist will also work with the company from the very beginning, making sure that everything is running smoothly from the first contact until the end. This ensures that all communication lines are open, and everything is taken care of before any type of media release is written. With so much riding on the success of the media release, it’s important that any business who chooses to hire a specialist understands exactly what they are getting into. There are many aspects of the search for a good PR firm and the PR submission specialist is probably one of the most important.
When it comes to choosing a specialist, there are many different companies to consider. The most important factor is likely to be experience. A PR firm may be extremely experienced in a particular area, but not necessarily in the area that you need them to help you with. In order to ensure that a firm is as competent as they say that they are, it’s important to ask some hard questions, such as how long the specialist has worked with media agencies in their area of expertise. If the answer to these questions is satisfactory, it’s time to hire the PR firm.
In order to find a great PR submission specialist, it’s important to ask around at various business organizations and chambers of commerce. These businesses can offer valuable contacts to businesses that are looking for a PR firm. Once a company or business decides to hire the services of a submission company, it’s important to remember to keep tabs on the firm as soon as possible. By keeping a close eye on the progress of the media company, you’ll be able to catch any major or minor issues before they become a huge problem. Once a PR company has done a successful PR submission, they will have developed a stellar reputation which they will want to protect. Hiring an effective PR submission specialist can save a business time and money in the future.