Every job has its pros and Cons, and this is what to remember when you love to be a freelance social media manager for USA or UK based companies. Here are just some of the pitfalls and positives so far for those who want to venture into such a position. First things first, you have to be a specialist in social media management. You can be an expert on anything that has to do with marketing, but if you are not an expert on social media marketing, then your company will not progress far.
If you don’t have enough knowledge about this field, then you might want to take the help of experts. A good starting point would be linkedin. You can create a professional profile there and promote yourself as an expert in the best possible manner. You will need to add a link to your portfolio. Your next move is to contact different people you know and ask them if they are aware of any professionals that can be linked with the social media marketing agency that you have created. The best way to reach the people that matter is to get the name, contact details, email id, and even a virtual address linked to your professional profile.
Another point to consider while searching for a freelance job as a social media manager, USA or UK based companies, is about reliability. It is important to get to know the company and their past records. It is important that you feel good about the person who will be handling your projects from you. In the initial stages of establishing a professional relationship with the client, it is good to establish trust. Establishing trust involves getting to know the client, knowing his likes and dislikes, interests, goals, etc and then building a relationship based on those factors.
Once a new client is hired by a freelance social media manager, USA or UK based firms, it is best to create a business page on the social networking site that highlights the firm’s abilities. This can be done by adding several graphics and short videos in which the new client can understand the capabilities of the company. Sometimes it is also preferred to add the services offered by the firm to that page. You should also start promoting the page to the clients and use it to build a positive image of the firm in the minds of prospective clients. This is important to let the clients have a general idea about the different kinds of work being offered.
As a freelance social media manager, you should not limit your scope of clients to large corporate businesses. It is always good to get new business from smaller organizations. Smaller firms usually do not have many resources to run an online campaign. You may also approach small firms and offer to manage their social media accounts for free. Many times they accept the offer and hire you as a freelance social media manager after realizing the benefits of hiring you on a long term basis.
There are a number of ways through which you can ensure a steady flow of clients for your freelancing ventures. One way is to accept projects that you have no experience in and make them look professional. Another way is to use your skills and knowledge and promote the project to clients. You can also write blog posts or articles about your latest findings in the field of social marketing every month so that the readers will always know what is happening within the firm.
You need to constantly interact with the clients so that they feel that they are important. You should also be able to build a rapport with many people who work under you so that they will trust you and follow your recommendations in the future. When working on social media, you should not only focus on the technical side but should also look into the creative aspects. This will help you bring out the best in your freelancers. You can also get results by adding more people to your team who use your services.
As a freelancer, you should always ensure that you understand how to use Google Analytics to improve your marketing strategies. The platform has a number of useful features which can help you understand what works and what doesn’t. Google is one of the biggest websites in the world and you need to incorporate all these platforms to create a powerful social media marketing plan. If you run out of ideas, you can always take a look at Google’s website to get some fresh tips and tricks to help you succeed online. By using the Google analytics, you will be able to track the traffic to your website as well as learn which keywords are bringing more visitors.