Freelance social marketing managers have been in high demand from global companies. Although social networking has been around since early 1997, it’s still an entirely new frontier for advertisers. And with more than sixty percent of Americans using social networking for business purposes, companies know they have a major advertising outlet to develop their business. So they’re willing to pay good money – often more than many people make a full-time salary – to get the word out about their products and services. But how can these agencies manage to bridge the language barriers between clients in different countries?
The best way is by using a freelancer for social media management. The first number you should look for when you’re trying to find a freelance social media manager is experience. Choose someone who’s worked in the past for a big company – one that’s been around for at least five years, if not longer. If you can find a business in your region that’s already using a similar strategy to yours, that’s even better. After all, the more experience the freelance manager has, the more likely it is that he’ll be able to help you streamline your advertising and brand development so that you get the best ROI.
When you’re trying to find a freelance social media manager, the next thing you want to check is whether they get paid according to the hours they spend. You don’t want to hire someone to manage your online reputation because you think he or she might deduct a few dollars for using a service provider. Instead, find someone who charges per hour. This will keep your employees happy, as well as allow your business owner to accurately calculate his or her business expenses. Plus, these types of contractors will usually have their own software so that you don’t even have to pay for it.
The next thing you need to look for when you’re trying to find a freelance social media manager is whether or not his or her clients are serious about building their online reputations. A lot of people sign up with these agencies just because it’s free and they like the idea of being linked to a popular website. Unfortunately, those same people wind up disliking the agency once they’ve begun to notice a low number of followers or their conversations are getting a little too spammy. Make sure that the people you’re hiring are interested in building their reputations.
For those who are planning on running their own social media management agency, this is probably going to be one of the biggest challenges you’re ever likely to face. There’s a big difference between working as a freelancer and as a hired freelancer – and it’s one that you have to consciously recognize. A good freelance social media manager should be able to help his or her clients get good search engine rankings so that they can easily attract more clients.
Most freelancers tend to think about the quality of their content before they think about the marketing strategy that’s needed to get them noticed. Social media management services can help a lot of agencies avoid this pitfall. By getting your content ranked well on Google and other search engines, you’ll become more visible to potential clients. Your content needs to be good, original content written by an expert. The good news is that there are a number of very effective social media management services out there, so you don’t have to worry about having to spend a lot of time learning how to use them. Just take the time to learn about the different processes that freelancers use and you’ll find it easier to land the jobs that you want.
A great way to start is to post jobs on freelancing site such as oDesk and Guru. By adding the right amount of expertise and showing your clients that you can provide them with quality content, you should be able to land many freelance social media manager jobs. Freelance SMM professionals should also understand how SEO works, which is the best way to market online. There are a number of great ways to attract more clients through SEO, including bidding on jobs. Since most freelancers are just starting out on their career, they may not know many better ways to go about this aspect of their freelancing work.
One of the easiest ways to attract more clients is to create a blog. Freelance social media management services experts should also know how to set up a blog on a particular website, since doing this won’t cost a lot of money. When done correctly, this can actually help you get better rankings in search engine results and can even increase the number of clients that you land.