Working as a freelance Brochure Designer? Well, let me tell you it’s not as hard as you might think. You may think that as a freelance designer, you can’t work for yourself and be your own boss. But that’s just the opposite. Being a freelance brochure designer can actually give you a lot of benefits.
For starters, you don’t have to deal with office politics. Office politics usually come between you and your clients. When you are a freelancer, there is no one breathing down your neck. You only have to focus on your work. And when you do your job well, then people start coming back to you for more.
The freedom to be your own boss is also something that attracts many freelancers. It gives you the ability to set your own working hours, work from home, take holidays or sick leave whenever you want. And the fact that you get paid on time, every time, gives you peace of mind. With all these benefits, it’s really not that hard to become a freelancer.
In order to be a good brochure designer, you should be good at graphics and designing layout. But before you can do these, you have to have some knowledge about brochures. Study a little bit about the art of brochure design so that you will know how to put your thoughts on these into words. Study the works of other great designers.
If you have some knowledge about marketing and design, then you will do very well as a freelance designer. You can start by making designs yourself. Or you can outsource this task to someone else who does. Choose the style you prefer. Take a look at the portfolios of different designers to get an idea what kind of designs they specialize in. Make a choice after careful inspection.
Freelance designers can work on anything from small ads, posters, websites, business cards, logos, brochures, websites, and more. Whatever kind of design you need, they can provide. As an employer, you don’t have to worry too much about their portfolio. You just need to focus on their skills, qualifications and experience to choose the best one.
Make sure that the freelancer has a clean portfolio. Do not choose someone with a poor-looking portfolio. This is very important. It may even turn out to be a deal breaker. A bad-looking or unfinished website will surely affect the hiring decision. So make sure that the freelancer has his own website or you will need to visit it.
You can communicate with a freelancer better through email than telephone. This is especially true for urgent jobs. Freelance workers are constantly on the move. Their schedules are always set. Be flexible and give them time to accomplish their tasks.
Do not hire a freelance worker who uses too many fancy fonts or colors. They may seem to have the look of professionalism, but they are really just difficult to read. Aside from being difficult to read, they also take time to compose. Avoid using colors and other visual tricks on the projects.
Hire someone reliable and proven. Ask other freelance workers about their favorites in the freelance world. Try to do some background checking to find out if the designer has any outstanding issues that would result to a poor quality of work. For instance, if a person was hired to design a website but the end product is so ugly, this might mean that the person was inexperienced. Remember, quality does not come cheap!
There are many ways to get in touch with a designer. You can open an account with a graphic or web design company and hire the designer on a per Hour or per Project basis. Some companies allow you to create a portfolio so you can show case your works to your potential clients. Others require you to create a site and let the designer browse through it for ideas. There are many ways to get your foot in the door.
When you start freelancing, you will be surprised at the number of projects you receive. It is recommended that you create a website where potential employers can view your portfolio. Once you have become well known as a freelancer, you will be able to command a higher rate. Freelance designers have to work hard so they should be rewarded handsomely!