Email Outreach Specialists are available to promote your email campaigns and provide business consulting services for new business started or for growing existing businesses. This career field includes professional development for both organizations and individual professionals who work at home or remotely, according to their own schedule. This job description is broken down into several career opportunities depending on your experience and location.
Creative Professional If you have an expertise in marketing, advertising, promotions, public relations, link building, social media, or any other area, you may be a perfect fit for this role. Creative Outreach Specialists will be responsible for designing and implementing effective and innovative email marketing campaigns while maintaining customer loyalty and referrals. This position is specifically tailored towards growing, testing, and refining creative outreach strategies in selected account territories and segments. You may also be a salesperson who creates and implements promotional packages.
Marketing Consultant As a digital outreach specialist, your main responsibility will be managing and optimizing digital outreach strategies for selected clients. You should be involved in planning the marketing strategy, executing the plan, monitoring the strategy’s performance, reviewing the strategy’s results, and providing advice to account executives. The Marketing Consultant will often be the primary contact person for clients and act as their liaison with the company. They are also responsible for analyzing the effectiveness of the client’s marketing mix and recommending changes or modifications to improve the campaign’s success rate. The Marketing Consultant may also be involved in some product testing activities.
Account Executive If you are interested in becoming an account executive, you would have to complete a related job training program, as well as obtain specialized certification. Account executives are responsible for managing and directing the flow of mail-in letters, print advertising, bulk mailings, bulk email campaigns, inbound links, inbound call center communications, and other digital online advertising programs. Account executives are often involved in strategic link building strategies, client relations, and cross-marketing efforts.
Marketing Consultant In addition to managing the account executives’ workload, the Marketing Consultant is responsible for implementing and tracking the company’s digital marketing plan. These professionals are often consultants and are involved in day-to-day strategic planning, as well as performing analytics on current business performance. In addition to managing the accounts’ daily operations, the Marketing Consultant must also create and implement marketing campaigns. Some consultants are employed as independent or contractual marketers, while others work at firms that have an established marketing strategy. Some consultants work solely for businesses as a part of a larger team, while others work solely for small accounts.
Social Media Consultants Although Social Media Consultants performs mainly tasks associated with online networking and social media, these specialists work in a completely different field altogether. Their duties include, but are not limited to: monitoring and assessing the websites and apps utilized by your company’s customers, reviewing your companies’ blog posts, handling any issues regarding the privacy policies in place for the accounts used by your company, as well as any issues pertaining to the use of company emails and / or other digital media materials. Social Media Consultants can be found in both small and large firms, though the former’s focus tends to be on larger companies, the latter tend to be more towards medium sized to small companies. SMC specialists work with you to ensure that your brand is well represented online, through blogs, podcasts, social media accounts, etc. Additionally, SMC specialists work to monitor and optimize your websites and apps, to help them rank higher in search engines.
Outbound Marketing Consultants Another important role of an inbound call center specialist is to ensure that the company’s inbound and outbound links are as effective as possible. These specialists are often responsible for managing the company’s inbound links, submitting articles, posting podcasts and videos on various blog sites, as well as participating in various forums and discussions online. They will also work with content marketers, SEO specialists, and social media experts to ensure that your brand is promoted correctly. The roles of SMC specialists do vary between firms, but each one generally involves a similar set of tasks.
Email Outreach Specialists Another role that an inbound call center outreach specialist can have is that of a social media manager. This person is in charge of the company’s social media accounts, including their Facebook page, their Twitter account, and their Pinterest account. SMC specialists will work to promote these accounts, as well as work to ensure that they remain popular and up to date with the most recent news and information regarding your company’s products and services.