What exactly does a Digital Designer do, in the most general sense? Designs on-product creative solutions to specific problems. Digital Designer designs, creates, directs, and creates digital design services for various uses: sites, product images, email templates, promotional materials, social network images, web applications, and interactive media graphics. They work with the client to determine their needs and then create the best possible solution utilizing the tools available.
While a good majority of designers start out as employees of advertising agencies or design companies, many find success when opening their own practices. These designers usually use the services of an outsourcing company to take care of all the graphic design aspects of their business. Some choose to freelance, but even then there are a number of freelancers who focus on creating digital content. If you have an eye for art, color, and a way with words, a career as a digital designer could be for you.
What are the typical job duties of a professional digital designer? The daily tasks include creating logos, letterheads, brochures, posters, business cards, and more. Many digital designers also handle correspondence and other marketing materials. They also need to have great interpersonal communication skills and be detail oriented. To succeed, you must also be detail oriented and good at managing time and budgets. In the current economy, many digital designers are looking to pursue a career as a stay-at-home parent.
So what can a person do to prepare for a career as a digital designer? There are many opportunities in this field. Web design is one option that you may consider. Companies such as Apple Computers and Microsoft offer several types of degrees in graphic design and web development, so if this is the career path you would like to take, you can be sure to find an on-campus or online school that can help you meet your educational needs. For individuals who prefer a hands-on experience, the best bet would be a bachelor’s degree or a master’s degree in either of these fields.
One skill that sets most people apart from other designers is their ability to visualize a product, concept, or idea before it exists on any visible surface. Digital designers use visual information to help make design decisions and communicate with clients. As you learn how to create websites and improve your ability to communicate with others, your portfolio will grow and your skill set will develop. The ability to visualize becomes essential when you start applying visual analytics to your own work. Analytics not only allow you to better understand audience needs and desires, they can also help you make design decisions based on factual data and maximize productivity.
Analytics is an important digital designer skill that can be applied to almost every aspect of the design process. You can use analytics to improve your client interaction and customer satisfaction. By understanding who your target audience is, you can tailor your website and marketing campaigns to their needs. Digital marketers can also use analytics to track and manage their direct mail efforts. With detailed reports, you can identify trends and behaviors that suggest future improvements to your website or overall marketing strategies. Once you understand where you are currently on the design curve, you can plan new improvements using advanced analytics.
Another common digital designer skill involves designing and editing artwork and images. Graphics skills come naturally for many digital designers, but understanding the basics of image editing can be an important part of the job duties of many digital designers. This skill includes understanding basic photo editing skills and adjusting images for website and print publication. Many designers also edit content of blog posts, press releases, and images used in website and print publications. Digital marketers can also edit logos, book cover designs, and concept art used for advertising and promotions.
Designers with creative job duties are especially popular. These individuals provide original ideas and have the ability to take concepts in other fields and make them useful in a digital design career. The higher your skill’s level, the greater your salary potential. However, keep in mind that with creativity comes responsibility, so if you find yourself putting your creativity to the test, be sure to put safety and anyone working with you on the same page as you.