Content Strategists are primarily responsible for creating content that informs and motivates decision makers within an organization. This content is used in a variety of contexts to tell management decisions about strategy, direction, and priorities within an organization. They may also develop visual elements such as visuals and interfaces to reinforce the information they create. Typically, Content Strategists reports directly to the Executive Director or a senior manager.
A Content Strategist will work closely with the executive director and / or a senior manager to plan, develop and execute the content strategy. The Content Strategist will plan and co-ordinate the content strategy across all departmental units and across the whole organization. Executives may also delegate this role to a communications designer or group of designers. The Content Strategist will work to ensure that all stakeholders are involved and that the strategy develops understanding and engagement with them in the best way possible.
A Content Strategist will often be deploying to build new or improve upon existing strategies developed by senior managers. In these instances, he/she will have a direct relationship with the senior manager revenue and business units. This can include building on the expertise of the senior manager through a relationship built upon knowledge of the business. The Content Strategist will often be charged with the responsibility of building the strategic plan around the revenue expectations of the company.
When employing a Content Strategist, it will be important to specify clearly what is expected of the Content Strategist. For example, the Content Strategist must determine the amount of time the Content Strategist is expecting to spend working on individual projects. He/she must understand clearly what areas of the company need improvement and how long the project will take. It is also important to detail exactly what is expected of the Content Strategist to accomplish this. By doing this, the senior manager will be able to assess whether or not the Content Strategist is working in alignment with the strategic goals of the company.
On the other hand, when using the Content Strategist as a remote deployable temporary key contributor, it will be necessary to use another form of communication besides direct communication between the Content Strategist and the senior manager. This should involve a methodical process that ensures there are ongoing dialogues between the Content Strategist and the development team. The most effective way to do this is through a combination of communication between the developer and the Content Strategist. This communications process may include an informal one in which the developer requests a Content Strategy or a formal established process in which Content Strategists communicates with the developers and gives direction to the strategy. More importantly, the communications should be controlled by someone who has direct access to the developer’s requirements and knowledge.
Many companies have been successful by pairing a Content Strategist with a global mobility specialist. A content specialist can offer assistance by applying processes to the requirements identified by the global mobility specialist. In order for this pairing to work effectively, both must have direct access to the requirements identified by the global mobility specialist. This ensures that the global mobility specialist can make informed decisions on where to add or remove content from the system and the product reliability engineer can make informed decisions on application processes.
When pairing a Content Strategist and a global mobility specialist, it is important to ensure that both individuals have direct access to the requirements for the project. The Content Strategist must make sure that the site reliability operations analyst is regularly assessing the system’s requirements. This means that the Content Strategist and the site reliability operations analyst must have a constant dialogue about how the system is maintained and managed. If the site reliability operations analyst does not review the requirements for the system regularly, then he or she will not be able to make informed decisions on where to add or remove content from the system. By having the Content Strategist and the global mobility specialist both review the requirements, they will be better equipped to determine the best solutions for each project.
A good way to ensure that your Content Strategist and global mobility specialist are working in tandem is to ask them to join a team that is part of your product design team. Having a single Content Strategist on a team allows you to monitor their activities and provide regular feedback. In addition to monitoring their progress, this group will also be able to provide insights into the process that they are currently undergoing. This group will allow you to receive regular updates on the product designs and software infrastructure, allowing you to plan for upcoming system requirements and understand any changes that may be required in the future. Maintaining a single Content Strategist and global mobility specialist on a team provides a cohesive relationship between your team and the entire company. You have one person working toward the same goal, which is improving your overall system reliability and availability.